Chaoran Liu

MS, Columbia Business School; BA, Peking University

 

I am currently a fifth-year PhD candidate in Marketing at London Business School. My research is dedicated to understanding the interaction between evolving technologies and marketing strategies, specifically focusing on their impacts on digital platforms and market participants.

I employ rigorous empirical methods to establish causal evidence of technology's impact on marketing fields. Methodologically, I obtain and analyze large amounts of structured and unstructured data to create quasi-experimental conditions and use reduced-form methods to robustly estimate causal effects. Substantively, I study emerging technologies, including blockchain and generative AI, and their transformative effects on marketing.

I am currently on the job market and expect to graduate in the spring of 2025.