Why firms should be experimenting with marketing
Listen as LBS faculty discuss their recent research into how television advertising influences online consumer sales
06 November 2023
![Why-firms-should-be-experimenting-with-marketing-1140x346](http://images.london.edu/hxo16fanegqh/562f9d6b-df31-46d6-90c6-afd0468ca5dc-asset/abe0d5b81d98358f0165db81b45a3c85/why-firms-should-be-experimenting-with-marketing-1140x346.jpg?&fm=avif&q=70&w=570&h=173)
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Listen as LBS faculty discuss their recent research into how television advertising influences online consumer sales
Discover fresh perspectives and research insights from LBS