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Want to launch a platform? It’s all in the mix

Gary Dushnitsky offers crucial evidence-based insights on launching and managing transaction platforms

Discover fresh perspectives and research insights from LBS

“To truly understand how to grow multi-sided platforms successfully, you need to realise that you have more than just one or two strategies at your disposal.”

“Don’t just focus on pricing strategies or treat the levers as independent from each other – see how you can combine them into two distinct strategy outcomes in terms of go wide versus go deep.”

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