Measuring the unmeasurable
Ahmed Tahoun’s research is dedicated to one aim: using data to reveal risk and its impact on firms and countries
![1140x346_Think_Ahmed Tahoun](http://images.london.edu/hxo16fanegqh/bb489ece-f01b-4659-a2e0-59b9cb858326-asset/e827d4933b527e483dac9055535eaa0a/1140x346_think_ahmed-tahoun.jpg?&fm=avif&q=70&w=570&h=173)
In 30 Seconds
Discover fresh perspectives and research insights from LBS
‘‘I always wanted to develop ways to capture behaviour; to measure it in numbers so you can clearly see patterns"
![Figure-1-Ways-Of-Seeing](http://images.london.edu/hxo16fanegqh/fbfcc731-49f0-4ee7-8288-84ee1f93bcd3-asset/8134b78b6ad7579498813e6810fe4dfb/figure-1-ways-of-seeing.jpg)
![Figure2-The-Big-Picture](http://images.london.edu/hxo16fanegqh/6d663ae9-a8be-4a60-ba04-d23b0e5b63c0-asset/13cb59aa11b511ce754b94672df7d9a1/figure2-the-big-picture.jpg)
![Figure3-ANALYSING-THE-RISK-OF-GLOBAL-CYBERATTACKS](http://images.london.edu/hxo16fanegqh/def2b186-8ca5-40f1-8925-3ad4a4aa900c-asset/cf20e2484647c166184850e799a9affb/figure3-analysing-the-risk-of-global-cyberattacks.jpg)