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Please try again later.",[],{"sys":"9604"},"vBEAmCPkQZYHVfK98DEeX","2023-06-21T09:16:19.046Z",{"sys":"9605"},{"sys":"9606"},"GENERIC_MESSAGE","Something went wrong, please try again.",[],{"sys":"9607"},"5BJaPjMLhktMbyZsNhwPPS","2023-09-19T05:02:27.366Z",{"sys":"9608"},{"sys":"9609"},"ERROR_JOBLEVEL_REQUIRED","The Job level/seniority is required.",[],{"sys":"9610"},"zuwxxnWQZX0c0hcvknoNN","2023-09-19T05:03:35.221Z",{"sys":"9611"},{"sys":"9612"},"ERROR_INVALID_JOB_LEVEL","The Job level (Seniority) does not exist.",[],{"sys":"9613"},"6NlQkPrzzwy6ICvYrVaoHw","2023-09-20T12:15:50.368Z",{"sys":"9614"},{"sys":"9615"},"ERROR_AWA_PERCENTILE_OUT_OF_RANGE","The AWA percentile is out of range. Must be 0 to 100",[],{"sys":"9616"},"5GDdtfqdq2aA3osPZfZD3I","2023-09-20T12:17:49.823Z",{"sys":"9617"},{"sys":"9618"},"ERROR_AWA_SCORE_OUT_OF_RANGE","The AWA score is out of range. Must be 0 to 5000",[],{"sys":"9619"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9620"},{"sys":"9621"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9622"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9623"},{"sys":"9624"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9625"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9626"},{"sys":"9627"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9628"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9629"},{"sys":"9630"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9631"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9632"},{"sys":"9633"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9634"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9635"},{"sys":"9636"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9637"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9638"},{"sys":"9639"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9640"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9641"},{"sys":"9642"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9643"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9644"},{"sys":"9645"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9646"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9647"},{"sys":"9648"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9649"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9650"},{"sys":"9651"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9652"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9653"},{"sys":"9654"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9655"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9656"},{"sys":"9657"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9658"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9659"},{"sys":"9660"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9661"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9662"},{"sys":"9663"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9664"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9665"},{"sys":"9666"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9667"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9668"},{"sys":"9669"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9670"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9671"},{"sys":"9672"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9673"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9674"},{"sys":"9675"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9676"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9677"},{"sys":"9678"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9679"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9680"},{"sys":"9681"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9682"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9683"},{"sys":"9684"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9685"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9686"},{"sys":"9687"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9688"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9689"},{"sys":"9690"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9691"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9692"},{"sys":"9693"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9694"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9695"},{"sys":"9696"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9697"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9698"},{"sys":"9699"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9700"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9701"},{"sys":"9702"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9703"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9704"},{"sys":"9705"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9706"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9707"},{"sys":"9708"},[],{"sys":"9709"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9710"},{"sys":"9711"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9712"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9713"},{"sys":"9714"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9715"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9716"},{"sys":"9717"},[],{"sys":"9718"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9719"},{"sys":"9720"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9721"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9722"},{"sys":"9723"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9724"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9725"},{"sys":"9726"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9727"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9728"},{"sys":"9729"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9730"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9731"},{"sys":"9732"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9733"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9734"},{"sys":"9735"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9736"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9737"},{"sys":"9738"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9739"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9740"},{"sys":"9741"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9742"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9743"},{"sys":"9744"},[],{"sys":"9745"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9746"},{"sys":"9747"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9748"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9749"},{"sys":"9750"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9751"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9752"},{"sys":"9753"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9754"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9755"},{"sys":"9756"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9757"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9758"},{"sys":"9759"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9760"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9761"},{"sys":"9762"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9763"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9764"},{"sys":"9765"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9766"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9767"},{"sys":"9768"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9769"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9770"},{"sys":"9771"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9772"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9773"},{"sys":"9774"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9775"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9776"},{"sys":"9777"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9778"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9779"},{"sys":"9780"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9781"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9782"},{"sys":"9783"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9784"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9785"},{"sys":"9786"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9787"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9788"},{"sys":"9789"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9790"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9791"},{"sys":"9792"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9793"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9794"},{"sys":"9795"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9796"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9797"},{"sys":"9798"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9799"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9800"},{"sys":"9801"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9802"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9803"},{"sys":"9804"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9805"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9806"},{"sys":"9807"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9808"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9809"},{"sys":"9810"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9811"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9812"},{"sys":"9813"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9814"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9815"},{"sys":"9816"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9817"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9818"},{"sys":"9819"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9820"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9821"},{"sys":"9822"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9823"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9824"},{"sys":"9825"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9826"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9827"},{"sys":"9828"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9829"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9830"},{"sys":"9831"},"USER_NOT_FOUND","The user identity was not found in the identity provider. 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Please address such requests to the Data Protection Officer, London Business School, Regent’s Park, London NW1 4SA or email: dpo@london.edu Further information about your rights is set out in our privacy policy, please visit: https://www.london.edu/about/london-business-school/policies-and-legislation/website-privacy-policy.

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The social entrepreneur, economist and civil society leader Muhammad Yunus has been called “the world’s banker to the poor”. In 2006 he was awarded the Nobel Peace Prize in recognition of his pioneering work in microfinance and microcredit as founder of Bangladesh’s Grameen Bank.

Today, in a conversation filmed for the Wheeler Institute's COVID-19 series, Professor Yunus argues that – as the world considers its path out of the crisis, we must use the opportunity to create a better world rather than attempting to recreate the world as we have known it. A new mindset is called for.

“If we follow the old ideas, old thinking, old structures,” he says, “we will follow the same path of destruction that the planet was on before. So we should forget about all the old paths, all the old ideas, and instead get fresh ideas.”

Professor Yunus believes we must work towards what he calls “the three zeros” – zero wealth inequality, zero environmental degradation and zero unemployment – in a new financial and political order based on social consciousness.

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Kamalini Ramdas is Professor of Management Science and Operations; Deloitte Chair in Innovation and Entrepreneurship at London Business School. Her conversation with Muhammad Yunus is part of the Wheeler Institute for Business and Development’s Covid-19 series
\n

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Those businesses that caused the problems which confronted the world before the crisis should not be revived, he says. Government bailouts should not focus on supporting rich and established businesses; instead, they must focus on the extremely poor, as without help they will have no money to buy food and people will die of starvation, not of Covid-19.

At the same time, he warns that multilateralism and consensus are fragile – that human instinct is to protect the tribe rather than build a broader consensus. It is this tribalism among our national leaders has hindered our ability to take on a common enemy in the virus.

“The last decade”

Before the pandemic struck, Professor Yunus notes, many people were already considering the 2020s as “the last decade” because of concerns about the planet’s survival. Covid-19 means we have an opportunity to change this direction of travel. He considers it a relief that financial institutions are not functioning during the pandemic, because they help fuel the concentration of wealth. Now, he claims, while we all face the threat of unemployment because of artificial intelligence, we can take this moment to look afresh at how we can tackle this issue.

Another bonus is the environmental improvement that have resulted from the drop in human activity. This shows how we can make progress towards a world with zero environmental degradation.

Again, Professor Yunus stresses that money allocated to the rebuilding of economies should not be used for regenerating the old, destructive power. Instead, we should support businesses that help the planet. To this end, he encourages us to imagine the world we want to create so we can prioritise the elements we want to promote – and choose which to eliminate.

In the future, he says, the self-interested aspect of businesses needs to be balanced with social consciousness, while a new financial system must become a vehicle for social consciousness so that it benefits society as a whole rather than being a mechanism to increase wealth inequality. Indeed, human creativity needs to be harnessed into a new form of productivity, with a redesigned financial system that is focused on supporting entrepreneurs who wish to set up a business for the first time.

Professor Yunus cites his frustration at not being able to grow Grameen bank globally because of restrictive legislation: policies that favour incumbents need to be redesigned to enable more venture capital funding for social businesses.

Business must ensure it does no harm

One example of the way business can be reimagined comes from healthcare, where the rise of “digi-health” during the epidemic is changing the way patients interact with doctors – firstly to reduce the number of people in a waiting room at any one time, and then through online delivery of prescriptions.

Similarly, initiatives such as coronavirus insurance – which targets poor families and covers the cost of any hospitalisation as a result of the virus as well as life insurance – have been provided as part of a social business so the subscriber pays nothing. In this way, the insurance and hospital systems can be redesigned so that they work towards a greater social good.

Adaptations to lifestyles also have to be considered, such as the creation of a world where nobody eats meat – thereby shifting eating habits in a way that reduces the damage caused by climate change. People also need to change their eating habits to reduce obesity and this can be driven by incentives related to microcredit, where families have to go through 16 checks in order to qualify. Businesses must introduce a social or environmental consciousness “screen” so that they do not harm somebody’s life to make a profit for themselves.

Professor Yunus points out that instead of focusing global resources to counteract the pandemic, national leaders have reduced their cooperative efforts, such as Donald Trump’s withdrawal of the US from the World Health Organisation. We all suffer as a result of decisions such as this, says Professor Yunus. With leaders taking us in the wrong direction, responsibility must be passed on to the individual to screen whether decisions are being made through the lens of social consciousness. Instead of attacking multilateralism, world leaders need to set aside tribal instincts and promote collaboration.

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Take courage: the winds of change are coming and they are irresistible.
The task for marketers is to work out how to harness them.
Be open to the periphery, look across boundaries, find emerging ideas in other industries or geographies and transplant them to your own.

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\n

He teaches on the following programmes:

\n
\n

Market Driving Strategies
MBA

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Rajesh Chandy is Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School, where he is also the Academic Director of the Wheeler Institute for Business and Development. Rajesh’s current research lies at the intersection of business and development. His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes.

Chandy is a member of the advisory board of the Journal of Marketing and a Co-Editor of the journal’s special issue on “Better Marketing for a Better World”. He is also co-editor of the Management Science special issue on “Business and Climate Change,” and previously served as an Area Editor for the Entrepreneurship and Innovation area at Management Science. Chandy’s research and publications have received several awards, including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize for research that contributes most to the practice of marketing, the Journal of Marketing Harold Maynard Award for contributions to marketing theory and thought, the AMA TechSIG Award for the best article on Technology and Innovation (twice), the Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, and the Albert Page Award for best professional paper on innovation. He has also received the AMA Early Career Award for contributions to marketing strategy research, and has been named an MSI Young Scholar. Fortune magazine described Chandy’s findings on innovation as \"an unorthodox and bracing set of management principles.\"

During 2006-2008, Chandy served as a member of the US Secretary of Commerce Advisory Committee on Measuring Innovation in the 21st Century Economy. He has provided advisory and executive education services to Carrefour, Novo Nordisk, Nordea, Rabobank, Toshiba, St. Jude Medical, 3M, Philips, Commonwealth Microfinance Limited, American Medical Systems, Deutsche Telekom, Bertelsmann, Hutchinson Technology, Microsoft, Mundipharma, Rexam, Wrigley, GfK, Futuredontics, Telenor, Vodafone, World Economic Forum, and the US and UK governments, among others. He serves as an Independent Director on the board of Laurus Labs Limited, a publicly listed pharmaceutical company.

Chandy received his PhD in 1996 from the University of Southern California. In 2018, he was elected a Fellow of the British Academy.

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Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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How do boards manage the twin demands of their duties to shareholders and responsibilities towards the environment

In this episode of Leadership Playbook, David Jackson, former Company Secretary of BP, joins Tom Gosling, Executive Fellow at the London Business School for a lively discussion on the topic. Using the example of oil and gas companies, David and Tom explore the role of the board versus the CEO when it comes to strategy development. They also consider board responsibilities around maximizing shareholder value balanced against environmental questions. Finally, they look at the role of shareholder preferences, board duties, and ethics, when it comes to ESG.

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Delivering impact: insights from sustainability entrepreneurs

What does it take to launch and scale a sustainability-focused business? In this episode of Entrepreneurship Now, Jane Khedair, Executive Director of the Institute of Entrepreneurship and Private Capital at London Business School, is joined by a diverse panel of impact entrepreneurs, who discuss overcoming problems as a start-up business, their motivations and drivers, and how they accelerated their business development by collaborating with other stakeholders of society. Finally, they consider how to measure the social impact of their ventures, as well as looking at how to find the balance between impact and income.

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Leadership Playbook

When uncertainty is the norm and expectations of leaders are higher than ever, how can you equip yourself with what it takes to inspire your people while tackling big business challenges? London Business School faculty and special guests discuss everything from ethical leadership to effectively leading through disruption in this Think at London Business School series.

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Entrepreneurship Now

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series of interviews for Think at London Business School.

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Good Business

In today’s troubled world the best business leaders are looking beyond profit to purpose and making a positive impact. Join London Business School faculty, alumni and other experts as they explore the role of business in addressing the key challenges facing us all – from inequality to climate change. This series is brought to you by Think at London Business School.

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think ahead

How can you navigate the now and be prepared for what’s next? Listen in each month as we convene a panel of London Business School thought leaders and distinguished guests to debate and discuss a hot topic in the business world and beyond. Fresh perspectives on what matters most, brought to you by Think at London Business School.

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The Why Podcast

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest and what the implications are for you and your business. A Think at London Business School podcast.

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What We Did Next

What We Did Next is a Think at London Business School podcast series that features two alumni in conversation about their lives and careers. If you would like to take part in a future episode, please get in touch.

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think ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts explore today’s big business issues, giving you future-focused, actionable insights. Our world-class speakers come together to discuss a wide range of relevant topics, including sustainability, AI and the economy

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Subscribe to think ahead podcasts

Spotify
Apple Podcasts

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Kamalini’s main research interest is in identifying radical service delivery innovations that expand access to essential life-improving services and finding ways to increase their adoption, especially in underprivileged populations. Her current research examines new ways to create value through business model innovation in healthcare and information and communication technologies.

She has served as co-principal investigator on a $1.2M grant to model and implement profitable cardiac preventive care via delivery innovation through shared medical appointments. She has also examined delivery innovation in an array of service industries supported by a grant from the UK Economic and Social Research Council.

Kamalini’s work has been published in Management Science, Manufacturing & Service Operations Management, New England Journal of Medicine, Nature Medicine, Lancet Digital Health, Harvard Business Review and other journals. She is a Departmental Editor at Manufacturing & Service Operations Management, currently in the Operational Innovation Department and previously in the Manufacturing Department. She has served as a Departmental Editor in the Entrepreneurship & Innovation Department at Management Science.

Kamalini’s expertise has seen her consult on innovation and operations management in a variety of industries, including healthcare, telecoms, consumer packaged goods and assembled products.

Her teaching areas include Business Model Innovation, Entrepreneurship, Healthcare, Operations Management, Data Science and Econometrics. She has taught at the University of Virginia, the University of Texas at Austin, The Wharton School, and the Indian School of Business, Hyderabad.

Kamalini served as President of the Manufacturing & Service Operations Management Society in 2019-20 and received the society’s Distinguished Service Award in 2022.

Kamalini Serves as a Fellow at LocalGlobe VC. She has presented her research at venues including TEDx London Business School and the World Economic Forum, Davos.

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When the business world is on hold – and indeed is holding its breath – how can marketers display leadership? Faced with such an uncertain future, you might be wary of declaring with confidence what direction the company should be taking.

Many of us are transfixed by the horrifying graphs revealing the loss of life due to Covid-19 in different countries. This exponential rise in mortality rates has taken some by surprise, but it really should not have. As the physicist Albert Bartlett observed: “The greatest shortcoming of the human race is our inability to understand the exponential function.”

The end might not be in sight but there will be an end. Take heart, suggests Rajesh Chandy, Professor of Marketing and Academic Director, Wheeler Institute for Business and Development at London Business School. He argues that, if we pay attention and think about the emerging world, even at this time of crisis it may be possible to find ways to engage with customers, anticipate their needs and discover marketing strategies that will be successful.

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Leading through a pandemic: an LBS webinar series

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Professor Chandy takes inspiration from the writer William Gibson’s famous observation: “The future is already here, it’s just unevenly distributed.” Or as Professor Chandy puts it: “To understand the future you have to understand the present that other people are already experiencing.”

After all, big problems in the world and the economy could also mean that big opportunities, commercial and otherwise, will arise. It was the billionaire venture capitalist Vinod Khosla who observed that if there is no problem then there is no solution, and no reason for a company to exist. “No-one will pay you to solve a problem that doesn’t exist,” he said.

Today, says Professor Chandy, says there is an abundance of problems to wrestle with. This means that there should be opportunities for innovators and entrepreneurs. It is potentially a good moment to create change.

Customers are changing

Spending patterns are undoubtedly being severely affected right now. While online shopping, especially for groceries, has grown sharply, other leisure and retail choices – cinema, gyms, clothes, travel by plane or cruise ship – have slumped. Charitable giving has fallen, as has spending on underwear.

And when something like a more stable (or at least less unstable) “new normal” appears, how different will customer behaviour be? Of course we cannot really know for sure as yet. It is unclear if we will ever get back to anything like “normal”. There is no certainty to be had.

It is possible that some consumer behaviour will spring straight back. A Hermes boutique in China made $2.7m on the day it reopened. Will this be an exception or the norm? While some businesses may try to revive some old pre-crisis capabilities, and even find some “Rembrandts in the attic” – forgotten or neglected revenue streams – it is the future which should concern marketing leaders more.

Consider your evolution

The world we emerge into will be different. How might we understand and anticipate change better? Funnily enough, part of the answer might come from… the fruit fly. It is not a joke. Scientists researching the fruit fly have won six Nobel prizes, and have made discoveries which have helped develop treatments for diabetes and cancer among other conditions. The fruit fly shares 60% of our DNA and has a short life cycle, allowing plenty of research to take place.

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The business equivalents of the fruit fly, Professor Chandy suggests, are restaurants. Much like fruit flies, they live and die quickly. Their lives are often short. It is a very tough sector. But this means it is possible to study the evolution (or mutations) of restaurants and learn from them.

Often they are “mom and pop” (family) businesses, and poorly capitalised, running on tight margins. Their life expectancy can be short even when they are good. Restaurant sales have of course plummeted during lockdown.

But, Professor Chandy says, new entrants will come with new ideas (or “mutations”). It is, after all, quite a segmented market already, with “fine dining”, casual, fast casual, and fast food being recognised as separate categories, with the growing phenomenon of deliveries added on. The restaurant industry will change in ways we may not yet quite be able to imagine. It will have to wrestle with the challenge of “social distancing”, and find price points that attract customers while maintaining margins. It will have to innovate in terms of its service and delivery. And the industry will change not only because consumers demand change. Much like evolution among fruit flies, the industry will also evolve because many of today’s generation of restaurants will die. New mutations of restaurants will be born, and some of these will thrive in the new environment.

Be alive to change

Change comes in other forms and in other business sectors too. Supermarkets, for example, have seen cashier jobs disappear in huge numbers – as many as 200,000 in the UK between 2011 and 2017. All around we will see change in societal and cultural trends: there may be less foreign travel, there could be a growth in the number of freelancers, healthcare will be transformed, the importance of artificial intelligence will grow… “Smart marketers will detect and harness the winds of change,” Professor Chandy says.

The crucial point is to be alive to this change and try to spot what is really happening. The “availability heuristic” can mislead us into failing to recognise what is important. For example: which is the more frequent cause of death: shark attacks or falling aeroplane parts? We might obsess about shark attacks, because of films like Jaws and excited media reports. But in fact, deaths from falling plane parts are 30 times more frequent. Similarly, we might obsess about the here and now, but ignore the winds of change that will shape our future.

Stay future focused

It is of course necessary to deal with the reality of today. But there will be a post Covid-19 world. To fulfil customer needs in the future, now is the time to also obsess about future customers and competitors. It takes time to think about these things and the extent to which we focus on future customers and future competitors is significant, Professor Chandy says.

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A study of CEO activity found that they had time to consider the future only 3% of the time ordinarily. That is not good enough – but it is hard to resist the pressure of the present.

So another important skill to develop is the ability to have a broader vision of your world. Consider the former US basketball star (and later politician) Bill Bradley. He was highly regarded as a player, not least because of his apparent ability to see what was ahead of him on the court but also what was behind him. He anticipated the immediate future but also had a much wider view of the court.

When asked how he managed to do that, he explained that his field of vision was much greater and it had not come about by accident. He had worked on it as a child, exercising his eye muscles. Over time he developed a wider field of vision, a much broader sense of the court.

So a question for marketing leaders is: how good is your peripheral vision? We are sometimes prevented from seeing clearly, Professor Chandy believes, by boundaries in our minds. Whether geographically, or technologically, or by industry sector – we see boundaries. And “the uniqueness trap” can makes us think we are different, with little or nothing to learn from elsewhere.

Good innovators, Professor Chandy says, carry out a kind of “concept arbitrage”: they can carry concepts across contexts, taking ideas from one place (in technology, geography, or by industry) and redeploying them somewhere else. If you can look far away from your current context, with that broader peripheral vision, you may find opportunities are there. Look at places to copy from, edit from their context, then copy and paste to your own.

What’s next?

It will not be an easy future, Professor Chandy admits. And when it comes to the future, it has been said, there are three types of people: those who let it happen, those who make it happen and those who wonder what happened.

These will be formative years for many future consumers. How will they see the world? This could be a powerful question to ask. Ordinarily inertia is a powerful thing, but now many of us will have been broken out of our habits. And some of these changes may last. CEOs who grew up in the depression and came of age during World War Two retained more conservative and risk-averse instincts. People who grew up during the oil crisis in the 1970s were less enamoured of car driving. And so on. The age we live in shapes us.

One important principle is to keep investing in R&D even in the most difficult times. Research has shown that businesses that keep up this kind of future-focused investment come out of downturns stronger. Marketers can seize this moment to focus on the future, anticipate future customer needs, be open to new ideas wherever they appear, and harness the winds of change. Hold your nerve and this may be the start of a new journey, not the end of the road.

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COVID-19 is the biggest crisis of our generation. And with new data often difficult to analyse, clear answers are in short supply. For those with a background in economics, there are a number of concerns. How do we best apply an economic lens to the crisis? How do we quantify the impact of the pandemic on the global economy? And how can we use these insights to make recommendations to policymakers today?

In the first lecture of this series, Paolo Surico, Professor of Economics at London Business School, and Andrea Galeotti, Professor of Economics at London Business School, compare different countries’ responses and share their insights on which policies are working best. In the second lecture, they examine – from a non-clinical standpoint – the epidemiology of the disease and the differing responses of governments around the world

Their focus then turns to the economics of the pandemic: in the third lecture, Paolo and Andrea compare the contagion curve with the recession curve. This allows them to quantify the economic cost of the crisis itself as well as of differing healthcare policies. In the final lecture, they explore the fiscal and monetary policies that they believe will best reduce the economic impact of this unprecedented pandemic.

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This lecture series was created with the support of London Business School's Wheeler Institute for Business and Development

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Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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Manufacturing & Service Operations Management (MSOM) Society Distinguished Service Award (2022)
Manufacturing & Service Operations Management (MSOM) Society President (2019 – 2020)
Co-PI on $1.3 Million grant from the Buchanan Fund at UVA for developing and implementing a model for profitable preventive cardiac care for women (2007)
Member, LocalGlobe VC Fellows Programme (2021- Present)

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Paolo Surico is Professor of Economics at London Business School, fellow of the Centre for Economic Policy Research, research associate at the London School of Economics Centre for Macroeconomics and research consultant to several international policy institutions and central banks, such as the Bank of England and the Financial Conduct Authority, and previously at the IMF and the European Central Bank. Before joining London Business School in 2009, he was Advisor of the External Member of the Monetary Policy Committee of the Bank of England.

Paolo Surico’s expertise lays at the intersection of macroeconomics and finance with particular emphasis on monetary and fiscal policy, housing and mortgage markets. His recent work focuses on assessing the aggregate effects and distributional impact of conventional and unconventional monetary policies as well as tax reforms and government spending, giving particular emphasis to the role played by household and corporate debt in the transmission mechanism of macroeconomic policies and shocks.

\nPaolo’s work has been featured in many leading international journals as well as international press (e.g. The Economist and Financial Times) and Italian media (e.g. Sole 24 ore, RAI and Corriere della Sera). Paolo has won numerous awards in recognition of his research achievements and several teaching prizes in recognition of his presentation skills and engaging delivery style. Outside London Business School, Paolo has participated as Keynote Speaker at high profile events hosted by financial and non-financial companies for their client or senior executives, including INEOS, UBS, PwC, Citywire, Rugby Football Union, Dartmouth Partners, Prudential, etc.

\nHis latest lectures and research have focused on the Economics of a Pandemic: the case of Covid-19, World Trends, the economic impact of Brexit, Globalization and Income Inequality, climate change, secular stagnation, the rise of populism, the macroeconomic impact of demographic changes, automation and artificial intelligence, monetary policy, house prices and the credit market, public debt sustainability, household and corporate debt, global imbalances and emerging markets.\n

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Professor Andrea Galeotti is an expert in microeconomics, industrial organisation and game theory. His research focuses on the economics of networks, with a particular interest in business strategies in network industries.
\n
\nHe was most recently Professor of Economics at the European University Institute in Florence. His papers have been published in journals including The Review of Economic Studies and The American Economic Review. He is the holder of the Leverhulme Prize 2011 for the best economist in the U.K. under the age of 35 and he is a recipient of a European Research Starting Grant in 2011 and a European Research Consolidator Grant in 2017.
\n
\nProfessor Galeotti is managing editor of The Economic Journal (until December 2018) and as of January 2019 will be the co-editor of The Review of Economic Studies.
\n
\nHe holds a PhD in Economics from Tinbergen Institute, Erasmus University and a BSc in Economics from Bocconi University.

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