3 insurtech micro-trends to watch
What can established insurance companies learn from their disruptors?
Digitalisation remains the megatrend in the insurance industry. As big data feeds on new sources of information such as smart watches and fitness trackers, artificial intelligence (AI) and predictive algorithms are boosted to yield user-specific insurance products.
The Internet of Things (IoT) streams data such as vehicle information, unlocking unprecedented customer insight that is leveraged to better assess behaviour and risk. Social media targets and attracts new customers, but also predicts customer behaviour. Advancements in genomics and personalised medicine open up the opportunity to pinpoint risk and coefficients through better diagnostics.
Applying granular stratification and cohorting to this wealth of digital data, insurers are able to ultra-customise insurance products to individuals according to their risk profiles.
