Jiangnan (Johnny) Yu
- Programme: PhD in Marketing
Academic Qualification:
- Bachelor of Economics in Finance, Sun Yat-Sen University, China, 2017-2021
- Research Master in Business, University of Groningen, the Netherlands, 2021-2023
Bio
Johnny is a Ph.D. student in Marketing at London Business School. During the study for a Bachelor degree in finance, he discovered a passion for studying consumption and human behaviours, which motivated him to switch to marketing and pursue a Ph. D. degree.
His current projects are mainly about how new technology affects consumer behaviours, but he is also interested in self-concept, ethical decision-making, and mind perception. During his Bachelor and Master studies, he worked as a part-time research assistant for several marketing research projects.
- jyu@london.edu
