Red Bull case study recognised

London Business School Professor Nader Tavassoli has won the Marketing award at the 2025 Case Centre Awards and Competitions with his case study Red Bull Spreads Its Wiiings.

The case study explores the brand, consumer and marketing ties between Red Bull and its sub-brands, including the fashion brand AlphaTauri.

Professor Tavassoli previously co-authored two cases that were named Overall Winners, Dollar Shave Club: Disrupting the Shaving Industry and Red Bull: The Anti-Brand Brand, and one, Nespresso. What Next?, that won the Strategy & General Management award.

Reflecting on his most recent award, Professor Tavassoli said: “The very first case I co-authored back in 2005 was also on Red Bull. It won both the Marketing category and Overall case awards and is now part of the Classic Case Collection. As such, Red Bull literally gave and continues to give my case writing wiiings!”

Professor Tavassoli’s cases are available to purchase from LBS Publishing, The Case Centre, and Harvard Business Publishing.