Jonathan Berman

Dr Jonathan Berman studies consumer ethics and moral psychology. His research examines the tension people feel between acting selfishly and acting selflessly. Dr Berman’s research provides insight into how consumers, managers and policy makers can navigate the tension in order to maximize social impact.

Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research.