Why should we borrow from our richer future-self?

Why should we sometimes borrow from our richer future-self (and enjoy the present more)?

In the latest episode of The Why Podcast, Katie Pisa (centre) met with Simona Botti, Professor of Marketing, and David Faro, Associate Professor of Marketing at London Business School, to discuss what makes someone decide how they spend money now, based on a future income.

Some people borrow money from their richer future-selves in order to live a more comfortable life, today. Others aren’t as likely to do this. We discuss this fascinating concept through their research on how and when we spend money. Why do some people find it easy to enjoy themselves now, while others seem more cautious based on what they perceive their future-selves to be?

Listen now to hear the insightful discussion.

For more thought leadership and business insights from London Business School faculty and alumni, visit Think at London Business School

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