Rajesh Chandy inducted fellow of the American Marketing Association

London Business School is pleased to announce that Rajesh Chandy, Professor of Marketing at London Business School, Tony and Maureen Wheeler Chair in Entrepreneurship, and Co-Academic Director of the Wheeler Institute, has been selected as a 2025 Fellow of the American Marketing Association (AMA).

The AMA Fellow designation is one of the highest honours in the field of marketing, recognising scholars who have made exceptional contributions to the advancement of marketing theory, education, and practice. Rajesh’s selection is a testament to his significant and enduring impact on the discipline. His research at the intersection of marketing, innovation, and entrepreneurship has reshaped how businesses understand and engage with emerging markets, particularly in the context of global development.

Rajesh’s current research lies at the intersection of business and development. His recent projects have covered, amongst others, the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes.

Rajesh is one of the leading figures behind the Better Marketing for a Better World (BMBW) initiative, which is supported by the Wheeler Institute. The aim of BMBW is to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. He served as a Co-editor of the Journal of Marketing special issue on “Better Marketing for a Better World,” and the Management Science special issue on “Business and Climate Change.”

Over the years his work has earned him recognition – but is not limited to – including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize and Fellow of the British Academy. His research has been featured in top journals and widely recognised for its practical relevance and global impact. Fortune magazine described his findings on innovation as “an unorthodox and bracing set of management principles.”

The distinction of “AMA Fellow” is given to marketing scholars who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. Each year, a new cohort is nominated from the academic community, selected by a group of distinguished peers, and honoured at the #AMAWinter Conference.