Wype goes live on Boots.com

Giorgia Granata and Eli Khrapko, LBS alumni and co-founders of the eco-friendly, certified organic gel, Wype, have announced that their product range is now available online via Boots UK

Wype was founded by Giorgia and Eli, self-described as “as an inquisitive Italian and a globetrotting Kiwi”. When Giorgia first came to the UK from Italy, she was desperately missing her bidet and it was this dilemma which, dreadful pun intended, flushed out a great business proposition. Wype is an environmentally-friendly alternative to wet wipes, those effective but ultimately ecologically ruinous, cloths made of polyester, polypropylene and other non-flushable materials. In place of these non-biodegradable fabrics so often responsible for creating mountainous glop lodged in domestic pipes and public sewer systems, Giorgia and Eli have invented a natural vegan gel that can be applied to regular (and biodegradable) toilet tissue. “Our gel is natural and organic, biodegradable, and plastic-free which means it won’t clog pipes,” says Giorgia, the former Head of Product Development at Versace Jeans Apparel and a graduate of the world-famous Fashion Institute of Technology whose alumni include Calvin Klein, Michael Kors and Norma Kamali.

A few years down the line with over 150k customers and thousands of customer interactions, dedicated 'Wypers' were asking for more flexibility as to where they can find Wype. The pair made it their ambition to achieve an omnichannel experience for their customers and are "over the moon" to have their Wype range available online with Boots UK, the UK's largest health and beauty retailer.

Speaking about their time at London Business School, Giorgia credits LBS with her fluency and confidence when it comes to talking about and practicing business. With a creative background in the demanding world of international fashion, Giorgia was initially daunted by learning about the nuts and bolts of the business world. “I would never have dreamed that I would be able to talk about business affairs with the confidence that I have today.”