Case studies named best sellers

Six case studies published by London Business School (LBS) faculty have been named 2023 best sellers by The Case Centre.

Each year, The Case Centre, a leading online platform for the sale and distribution of business case studies, announces its 15 best-selling case studies in each subject area.

This year’s best-selling case studies include:

• ‘The Strategic Transformation of Royal Philips’ co-authored by Professor of Strategy and Entrepreneurship Freek Vermeulen
• ‘From Products to Experience Ecosystems: Haier's Internet of Food’ co-authored by Sir Donald Gordon Professor of Entrepreneurship and InnovationMichael Jacobides
• ‘Satya Nadella at Microsoft: Instilling a Growth Mindset’ co-authored by Charles Handy Chair in Organisational Behaviour Herminia Ibarra and Associate Professor of Organisational Behaviour Aneeta Rattan
• ‘Red Bull Spreads Its Wiiings’ by Professor of Marketing Nader Tavassoli
• ‘Dollar Shave Club: Disrupting the Shaving Industry’ co-authored by Professor Nader Tavassoli
• ‘Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success’ co-authored by Professor Herminia Ibarra.

‘Red Bull: The Anti-Brand Brand’, a 2005 case study co-authored by Nader Tavassoli, and ‘AB-Biotics’, a 2013 case study co-authored by Luisa Alemany, have also been added to The Case Centre’s ‘Classic Case’ collection. It is Professor Tavassoli's second case study, following 'Nespresso: What Next?', to be included in the collection. To qualify, case studies must have been a best-seller over the preceding five years.

Case studies are available for purchase from The Case Centre and LBS Publishing.