"LBS culture puts particular emphasis on relevance & innovation."

It's been an exciting challenge for me to have spent the last two years thinking about alternative pricing schemes for the gig economy. There is public concern that platforms tightly control pricing at the expense of the welfare of their workers and customers. Motivated by this, I have studied the consequences of empowering workers in their pricing decisions, both from a theoretical perspective and through a partnership with a platform. Our research suggests that in relatively less time-sensitive markets like freight and accommodation, allowing workers to set their own prices can be beneficial. It can protect social welfare from platforms that might prioritize profit over customer or worker satisfaction.

I advise them to find relevant and novel research questions rather than just following what other people do.