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Sign upWhat every CEO needs to know about AI. Part one: growth
It’s a mistake to simply delegate AI to your digital team. Here’s how you can use it to transform every aspect of your business
25 September 2018
Artificial Intelligence (AI) allows companies to think the previously unthinkable. Yet, while tech giants such as Microsoft, Amazon, Facebook, Google and Baidu have AI at their very core and harness its potential routinely, most other non-tech companies are only now beginning to wake up to the opportunities that AI is presenting to them.
Few CEOs realise that AI can help them achieve their business objectives and shape P&L. They know how to use organisation redesign, cost-cutting, mergers and acquisitions, business and product launches and geographic expansion, but fail to see that AI is a powerful tool to be added to their toolkit.
Since most CEOs of non-tech companies don’t know how to integrate AI into their business strategies, they tend to delegate the AI work to their digital teams. But these teams inevitably look at it from the technology perspective rather than the P&L perspective. And what I see is digital teams getting lost in the trees at the expense of the forest. The latter needs senior business leaders to fully understand and appreciate how AI can help them.
