Why Marketers Are Returning to Traditional Advertising
Journal
Harvard Business Review Digital Articles
Publishing details
Harvard Business Review Digital Articles 2022
Publication Year
2022
Abstract
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.
Available on ECCH
No