Countercyclical pricing: A consumer heterogeneity explanation
Journal
Economic Letters
Subject
Marketing
Publishing details
Publication Year
2014
Abstract
We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literatur
Keywords
Seasonality Countercyclical pricing Retail Consumer heterogeneity
Available on ECCH
No
