Costa Coffee: Project Marlow - Compact Case Study
Subject
Economics, Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J; Mark K
Biographies
Publication Year
2021
Abstract
For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it.
Topic List
Strategy
Industry
Coffee
LBS Case Number
CCS-21-001
Location
United Kingdom
Available on ECCH
No
