Higher still for Bridgestone: Raising the game of topflight leadership

The world’s largest tyre manufacturer, Bridgestone is a force to be reckoned with. Established in 1931, it now has upwards of 135,000 employees. Across five continents, Bridgestone 3.0 is placing sustainability at the core, and continues to transform to a sustainable solutions company. In a specifically tailored London Business School programme, elite cohorts of 10 executive leaders follow an intense, nine-month programme to realise their potential as the future enterprise leaders of the business. Through highly experiential discovery modules, stretching experiences are intended to set participants’ minds not racing, but thinking, prepared to seek new pathways. Programme impact has been felt, despite significant pressures in the market. The Net Promoter Score, reported back by those who have completed the programme, is regularly 100%.