Talk about tough starts. In his first few days, the former CEO of Premiership Rugby, Darren Childs, faced salary cap breaches by the one of the top clubs, Saracens, and the onset of the Covid-19 pandemic.
How do you orchestrate a complex, high profile ecosystem of clubs, sponsors, media companies, merchandisers and fans in such a crisis? How do you lead without “hard” authority over a club chairperson who often pursues their own agendas? How do you withstand pressure to mitigate commercial downsides in order to protect player safety?
Find out how Darren worked closely with Government to provide £88million of support for clubs, whilst also concluding an extension of its long-standing broadcast partnership with BT Sport and a new 10-year deal for the European competitions Champions Cup and Challenge Cup.
- David Lancefield (Strategist, Executive coach, Board advisor to LeaderEQ, and former senior partner, Strategy&)
- Darren Childs (former CEO at Premiership Rugby & Board Member at Antenna Group & VIZRT)
