Retail, conventional wisdom goes, has been one of the hardest hit sectors due to the rapid acceleration of e-commerce and the effects of the pandemic. So when a firm operates 28 shopping malls across the Middle East and North Africa and has over 350 retail outlets from Uganda to Pakistan, you might think this is an existential moment for the business. Interestingly, not.
Hear from Ahmed Galal Ismail, Chief Executive Officer Majid Al Futtaim – Properties and a distinguished alumnus of London Business School, MBA Class of 2002, to understand why Majid Al Futtaim was steadily working on a digital transformation strategy that enabled it to pivot its business within weeks of the pandemic setting in.
By creating ‘phygital’ worlds, building digital eco-systems, and placing data, insights and experiences at the heart of its offering, Majid Al Futtaim has been able to retain market share, drive sales, and continue innovating in a globally challenging period for the retail industry. Who said drastic innovation and platform enabled eco-systems was the sole domain of tech firms?
- Ahmed Galal Ismail, CEO, Majid Al Futtaim Properties
- Michael G. Jacobides (Sir Donald Gordon Professor of Entrepreneurship; Innovation, Lead Advisor at EvolutionLtd and BCG Academic Advisor)
- David Lancefield (Strategist, Executive coach, Board advisor to LeaderEQ, and former senior partner, Strategy&)
